Always Day One
Published:
In 2016, Jeff Bezos wrote in his annual letter to Amazon shareholders: “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.” He used “Day One” to describe a state of perpetual beginning—curious, disruptive, restless. Years later, ByteDance adopted this philosophy as the first principle of its corporate culture: Always Day One.