Always Day One
Published:
In 2012, Jeff Bezos wrote in his annual letter to Amazon shareholders: “Day 2 is stasis, followed by irrelevance, followed by excruciating painful decline, followed by death.” He used “Day One” to describe a state of perpetual beginning—curious, disruptive, restless. Years later, ByteDance adopted this philosophy as the first principle of its corporate culture: Always Day One.